1. What cookies and similar technologies are
Cookies and similar storage help websites remember choices, provide core functions and, with consent, understand aggregated use.
2. Necessary functions
Necessary technologies may support consent choices, security, anti-abuse controls and core website operation. Disabling necessary browser storage may prevent preferences from being remembered, though the enquiry form should remain usable.
3. Analytics
Analytics remains disabled until consent. If a valid Google Analytics 4 measurement ID is configured and you consent, analytics may help us understand aggregated page usage, CTA engagement and enquiry conversions. FareConnect does not intentionally send personal enquiry details to Google Analytics.
You can reject analytics or withdraw consent through Cookie Settings. Forms and contact actions continue to work without analytics.
4. Your choices
Use Accept all, Reject non-essential or Manage preferences in the consent panel. Cookie Settings in the footer reopens the panel. Enquiry submission is separate from analytics consent and must work after analytics is rejected.
5. Browser controls
You can also delete or block storage using browser settings. Blocking necessary storage may affect saved preferences or security functions.
6. Current inventory
Necessary consent preference — FareConnect — remembers the visitor’s cookie choice — Necessary.
Analytics storage — Google Analytics 4, if configured — aggregated usage only after consent — Analytics. Analytics remains inactive unless separately configured and consented to.
7. Contact details
Fare Connect Ltd, Company No. 17312015, registered in England and Wales. Registered Office: Prime Apartments, 483 Green Lanes, London, N13 4FG, United Kingdom.
Email hello@fareconnect.co.uk · Phone +44 (0)20 8148 5935 · WhatsApp +44 7599 318280. Meetings are by prior arrangement only.